Strategic Business Information Systems - Cirque du Soleil's Essay

Strategic personal credit line Information Systems - cwm du Soleils Information Technology Initiatives - Essay ExampleBoth the strategies can be approached narrowly or broadly and in either case there is the third viable competitive scheme that is focus. (12manage.com) Ward and Peppard (2002) afford identified that IS/IT strategy formulation and planning will help an musical arrangement to gain competitive advantage in the existing market by enabling the organization to discover a flexible and cost effective technology infrastructure which in turn will sensation to the deployment of resources and competencies that are needed to accomplish the organizational goals effectively and efficiently.By using latest technology corrie du Soleil could develop a new intellectual and dramatic entertainment project that made the company groundwork out unique. The use of technology has helped the company to reduce its cost structure and the organization could increase the tag prices beyond the amount charged by the traditional circuses. This also made the organization compete with the Broadway menage prices. (Chan Kim and Renee Mauborgne, 2005)The success of cwm du Soleil lies in their ability to create a new and compelling product preferably than creating a new market. It cannot be said the cable of Cirque is an alternative to traditional circus business (Blue Ocean Strategy) but through a product differentiation as advocated by Porter (1980) Cirque competes in the existing market with a brand new product having different characteristics. This makes the product of Cirque unique. The strengths and weaknesses of Cirque du Soleil can be analyzed using a SWOT analysis.Cirque du Soleil is able to have distinct competitive advantageous position due to three fundamental reasons. They are (i) Product differentiation advantage by employing innovative production techniques the organization is able to make shows that evoke awe, wonder, inspiration and face among the custo mers, (ii) Niche competitive advantage the production of Cirque